Introduction to the Department

1. Functions and Responsibilities

The Department of Business Administration is a key academic unit with the mission of providing high-quality human resources in economics to meet the demands of global integration. Its core function is to manage, administer, and continuously assure and enhance the quality of three flagship undergraduate programs: Business Administration, Marketing, and Commercial Business.

The Department’s strategic responsibilities involve the close integration of theoretical instruction, scientific research, and practical application. Accordingly, the Department is committed to developing graduates, specialists, and managers with strong professional competencies, innovative thinking, and the readiness to assume key positions in enterprises across all sectors of the economy.

2. Key Highlights of Academic Programs

The academic programs of the Department of Business Administration are scientifically designed with a learner-centered approach and are committed to meeting the rigorous demands of the labor market.

Modern, practice-oriented learning objectives: The three flagship majors—Business Administration, Marketing, and Commercial Business—aim to develop well-rounded graduates and future managers. Students are equipped with in-depth knowledge ranging from operational management, entrepreneurial mindset, and strategic communication planning to import–export operations and supply chain management. Through this, learners develop agile thinking and are well-prepared to adapt to the Industry 4.0 era and the globally integrated economy.

Program Learning Outcomes (PLOs) ensuring quality: Students are comprehensively trained in professional expertise, foreign languages, information technology, and essential soft skills (such as critical thinking and teamwork). The curriculum is continuously reviewed and periodically updated through benchmarking against reputable institutions and feedback from an extensive network of industry partners.

Experiential learning environment: The Department employs active teaching methodologies through practical applications (e.g., Enterprise Resource Planning [ERP] systems). A strong network of corporate partners provides students with valuable exposure to real working environments, effectively bridging the gap between academic study and professional practice.